When it comes to showcasing your product, there’s nothing better than a high-quality product video. But how do you create one that captures consumers’ attention, highlights your product, and pushes them to make a purchase? There are a couple of key things to keep in mind when it comes to product video production. Read on to learn the top tips you need to create standout product videos.
1. Plan, Plan, Plan
Before you get started, it’s important to plan ahead. First things first, you need to determine the goal of your product video. Do you need to educate consumers on how your product works? Do you need to demonstrate all the incredible benefits of your product? Are you just looking to show off your product in more than just static images?
Once you’ve determined the goal of your video, then you can move on to the next step in the planning phase – storyboarding and scriptwriting. Some product videos just include simple shots of the product. Others include more of a story or show off the product being used. Either way, it’s important to have an idea of the shots you need before you get started.
Additionally, writing the script ahead of time, or at least an outline, is a crucial step in planning for your video shoot. Whether you’re going to have actors reciting lines on camera or just a voiceover, the script can help you to solidify your video concept and use your filming time more effectively.
2. Know Your Target Audience
In addition to determining the goal of your video, you also need to decide who your video is for. Are you going to use this video on your website to better explain the features of your product and convince consumers to make a purchase? Will this video be used to push current customers to make another purchase? Are you planning to retarget users who have visited your site but didn’t end up buying?
Each of these audiences would require a different type of message. It’s important that you determine the target audience of your video so that you can tailor your messaging to get the most optimal results from your video.
3. Highlight Features and Benefits
The content of your video needs to include two things: features and benefits. Features better explain what your product does. Benefits explain why users should use your product. So why do you need to include both? There are some users who are just looking to better understand how your product works. Then, other users want to know why to choose your product over competitors. Regardless of what information the user is looking for, you can be sure that covering both the product features and product benefits will help to answer the questions that users have.
4. Include a Call to Action
The last, but arguably most important tip for creating a standout product video is to include a call to action. A call to action (or CTA) is the action you want the viewer to take after watching your video.
If your video will live on your website, then you likely want your user to move forward with making a purchase or filling out a contact form. If your video is going to be an ad, your CTA will likely be to send the viewer to your website. There are some cases where your CTA will be different, but these are the two most common.
Now that you know the top tips and tricks for creating an effective product video, it’s time to get started! If you’re interested in starting the product video production process, then we’re here to help. Give us a call today at If you are starting the scriptwriting process but are getting stuck, then we’re here to help! Our team of experts has tons of experience with helping to guide you through the scriptwriting phase so that you can ensure your message is coming across clearly and concisely. Shoot us a message or call at 831-824-9660 today to get started!.