Testimonial Video Production
When customers are happy with your product and their experience with your company, it speaks volumes to other potential customers. If someone is on the fence about whether to make a purchase, a corporate testimonial video could be the thing that convinces them to move forward and add to cart or give you a call.
So what is it about customer testimonial videos that make them so effective in convincing other users to make a purchase? First of all, it establishes credibility. When a customer knows that their peers were happy with your product/service, it makes them view you as trustworthy. Not only can they trust that what you’re claiming about your product/service is true, but they can also feel confident that they’ll have a similar experience as the customers in the video.
Additionally, a business testimonial video can help to convey a more authentic message in the eyes of the consumer. When a business says that their product/service is amazing, people tend to question that. However, when a previous customer says it, potential customers are much more likely to view it as reliable.
Do you have any customer testimonial videos on your website? Maybe not yet, but you definitely have some satisfied customers who would be happy to sing your praises. If you’re looking to get their experience with your company on film, give us a call at 831-824-9660, and we can get your testimonial video production started!
Best Practices for Testimonial Video Production
Since testimonial videos come from the voice of your customer, you have less control over the specific messaging used in your video. However, you can ask certain questions to guide the customer or let them know that there are things you would like them to touch on. Regardless of the route you take to interview your customers, there are a couple of best practices to keep in mind:
- Keep it authentic – you can tell when a customer is telling their own story versus when they’re regurgitating exactly what the company wants them to. Let your customers use their own voice to authentically recount their experience.
- Choose the right customer – a customer may have had an incredible experience with your business, but if they aren’t able to articulate that in a convincing or exciting way, they may not be the best choice for your business testimonial video.
- Prep your customer – while you don’t want your customer to have scripted answers or anything memorized, it can be very beneficial to give them the questions you plan to ask ahead of time. This can help them to be prepared in giving honest, genuine answers without the long pauses that may come from having to come up with these answers on the spot.
- Restate the question – one of the biggest mistakes you can make in a testimonial video is not reminding the customer to repeat the question in their answer. By repeating the question (doesn’t have to be verbatim), you give context to the viewer so they can better understand what the user is saying,
With these best practices in mind, are you ready to get started? Contact us today for a quote, and we can get your testimonial video underway in no time!
How to Choose a Testimonial Video Production Company
Unfortunately, not all video production companies are created equal. The way in which your testimonial video is lit, filmed, and edited makes a massive difference in how effective it is with your target audience. And that’s where we come in!
With years of experience, our team can be your perfect partner in creating testimonial videos that not only convey your customers’ experiences but also convince your potential customers to choose you. Not only do we have the high-quality equipment necessary to capture your user’s story, but we also offer post-production services that can take your finished video to the next level.
If you have any questions related to testimonial video costs, our process, or just need help getting started, give us a call or shoot us a message below. We look forward to helping you establish trust and reliability through high-quality testimonial videos.