Product Video Production

Trying to stand out from the competition and really showcase your product? Then it might be time to invest in product videos. Product videos are proven to help increase sales, but don’t take our word for it, we’ll let the data speak for itself. One study from Wistia shows that users spend 2.6x longer on a page when there’s video than on a page without. In general, the longer the user spends on your site, the more likely they are to make a purchase. Even more importantly, a study from Marketing Sherpa showed that users are 64-85% more likely to make a purchase after watching a product video. So, if you’re looking for a way to help increase sales and conversion rate, developing product video assets should be a top priority!

Now that product video production is on your to-do list, it’s time to find the right product video production company for your project. Unfortunately, not all video production companies are created equal. Here at Impact Creative, we have the studio, team, and experience needed to create videos of your product that not only showcase all its features but also impress your potential customers. If you’re looking for a product video production service in Santa Cruz, then look no further. Give us a call at 831-824-9660, or shoot us a message to get started today.

Best Practices for Product Video Production

Whether you’re interested in product demo video production, Amazon product video production, or some other form of product video, we can help you ideate and determine the best type of video for you! Regardless of the type of product video you decide on, there are a couple best practices to keep in mind:

  • Features First Showing off a 360 degree view of your product is an important part of your video, but that’s not all. Make sure you focus on the features of your product. How will it help solve a problem for your customers? What makes it different from competitors? Are there any features that need to be explained? Give the info a customer needs to convince them to buy your product.
  • Details, Details, Details – Once you’ve given users an overview of all the amazing features your product has to offer, it’s time to touch on the product specifications. Make sure you cover relevant dimensions, like length, width, weight, etc., and anything that a user might need to know before buying. Essentially, cover any frequently asked questions that you get from your customers.
  • Customer Stories – Nothing sells your product quite like a happy customer can. One way you can use product video is by featuring customer testimonials. Users are more likely to trust peer reviews of a product rather than just what the company has to say about their own product, and a video of a peer review can be even more convincing than a simple written one.
  • Encourage Action – Your product video is not complete without a call to action. Make sure the user knows what they should do next. For ecommerce product video production, that action is typically adding the product to cart. For lead gen businesses where you don’t have a physical product, you may be “calling” the user to fill out a form or pick up the phone. Whatever action you want the user to take, be sure it’s clear and easy to do!

Now that you know more about some key aspect to include in your product video, it’s time to start developing your products videos concept. If you’re looking for a Santa Cruz product video production company, give us a call today and we can help create the perfect video (or videos) for your product from start to finish.

The Product Video Production Process

The process for creating a product video can look different depending on the type of video you choose, but regardless of the type of video, our team goes through 4 distinct phases to create your video. First up is the discovery phase. This is where we ask a ton of questions to get to know your business, understand your products and customers, and learn what you’re looking for in a product video.

The next phase is the development phase. This is where all the planning, scheduling, and booking happens. We work with you to create a storyboard that details what the video will look like from beginning to end. This is an essential part of the process to ensure that your video production goes off without a hitch.

Speaking of production, that’s up next! This is where the filming takes place. And then comes post-production. This is a hefty part of the process that includes things like processing the 8K footage, creating any motion graphics if needed, sound mixing, color correction, and anything else needed to create your perfect product video. Whatever you’re looking for, our experienced team can create and execute your vision to a T.

So are you ready to get started on your product video? We’re here to help through every step of the product video production process. Drop us a line today to get started!