Animated Explainer Video Production
No matter the industry you’re in, your customers are bound to have questions about your products, services, or your company as a whole. One of the best ways to answer these customer questions is through an explainer video.
An explainer video is designed to go over common questions customers have in a quick and concise format. Your video can cover how best to use your product, the typical process you go through to provide your service, or the unique benefits of your product that set you apart from competitors.
Whatever topic you want your explainer video to cover, we are the top explainer video production company in Santa Cruz (and Bay Area), and we can help you create the perfect video to answer any questions your potential customer may have. We not only focus on answering your customers’ questions, but we also make sure the explainer video focuses on the customer taking action. In short, we want your customer to watch the video, then make a purchase or sign up!
If you’re interested in learning more about animated explainer video production and how we can help you, give us a call at 831-824-9660, or send us a message to get started.
Explainer Video Production Process
When it comes to creating an explainer video, it may seem like a daunting process. However, our team of video production experts is well-versed in helping companies from ideation all the way through to the finished product. Our animated explainer video production process is broken down into four parts.
- Discovery – The discovery phase is where we learn all about you, your product/service, and your company. This initial phase allows us to gather as much insight from you as possible so that we can better understand the purpose of the video, your audience, and the overall approach. Think of this phase as a combination of a brainstorming and knowledge sharing session.
- Development – Now that we understand the goals of the video and some ideas on how we will approach it, we put pen to paper and start the planning process. During this phase, we work with you to finalize your budget, which will help to serve as a framework for the script and storyboard portion of the development phase.
- Production – Since the majority of explainer videos are animated, our production phase typically consists of making the story come to life through motion graphics and animation. In some cases, your explainer video may incorporate live action video as well. In that case we would shoot any accompanying video during this phase of the process.
- Post-Production – Lastly, we enter the post-production phase. This is when the editing takes place. It also involves sound mixing – aka making sure the voiceover lines up perfectly with the animation. Our goal in this phase is to ensure that your vision is coming to life. We make sure that we’ve got constant communication going so that the final product is exactly what you’re looking for – or even better!
Looking for an animated explainer video production company that will bring your idea to life? Or even if you have no idea what you’re looking for and need help coming up with a concept for your video, we’re here to walk you through every step of the process. Contact us today to get started.
How to Choose an Animated Explainer Video Agency
Choosing the right explainer video production company is really the most important step in ensuring you’ll have an amazing finished product. And unfortunately, not all video production companies are created equally. So how do you know which company is right for you?
First of all, communication is key. Look for a company that is going to be clear and upfront while also being open to feedback and hearing your ideas. You’re really looking for a partnership when it comes to creating an explainer video.
The next thing to keep in mind is experience. Check out their previous work. You want to find a company that has the experience needed to get the job done right and the expertise needed to capture your vision. To put it frankly, don’t leave your explainer video in the hands of just anyone.
Here at Impact Creative, we take pride in being communicative through every step of the process and ensuring that you’re more than satisfied with your explainer video. Our team of experts has years of experience in everything from coming up with out of the box ideas to editing every second of your video to be exactly as you imagined. Ready to get started on your animated explainer video production? Contact us today!