Corporate Video Production

Your brand’s digital presence is foundational to your marketing strategy. It should be at the center of your website, social media, press releases, and advertisements. What is corporate video production? What if we call it brand commercials… sizzle reels… customer stories… or product launch campaigns? This is the content we mean when we say “corporate videos.”Your corporate videos can be a few seconds or several minutes. Rule #1: The shorter the video, the bigger the potential audience. Rule #2: The right audience is always more valuable than a big audience.

We can help determine what content strategy is best for your initiative. Interviews with your team or a well-scripted narration? Studio shots of your product or action scenes? Animated or live-action? We are video marketing experts with a knack for bringing messages to life in a way that resonates with your target audience.

Like many things in life, knowing where to start can be a challenge. As a corporate video production company in Santa Cruz, our mission is to guide clients through every step of the process and make it enjoyable as well. From storyboarding and scripting all the way through post-production and delivery, we are here to give you an exceptional experience. If you’re interested in producing a video for your business, but you’re not sure where to start, shoot us a message and we can help kick off your video production.

Corporate Video Production Process

Before investing in corporate video production services, it’s helpful to know a little more about the process. Our corporate video production process can be divided into four distinct phases:

  1. Discovery – Discovery is where we ask lots of questions. This is the kickoff phase to meet with project stakeholders to understand the video goals, audience assessment, brand alignment, delivery platform, and a general concept approach (video style, length, & tone).
  2. Development – Development is the process of transforming ideas into something tangible. A budget guides our framework as we develop the script and storyboards so we can see the idea come to life on paper. This naturally leads to casting, location scouting, and tactical planning of the filming process with crew and equipment. In this stage, we do all the key prep work to ensure your corporate video production is a success. 
  3. Production – Production is where the rubber meets the road. Filming possibilities are limitless with our expert team of directors and cinematic production technology. You will be in the middle of the action as we embark on an exciting filming journey with our team.
  4. Post-production – Now that everything is captured, we enter the hefty process of post-production. This consists of processing the digital 8K footage, editing storylines, sound design, motion graphics, color correction, and final deliverables for distribution. Editing is a finely tuned craft that we never outsource. We are personally in touch with our clients every step of the way with online video revision sessions for your notes and feedback.

Does the video production process seem daunting? Don’t worry, we’re here to help. Give us a shout at 831-824-9660 or send us a note on our contact page and we can help you through every step of the way.

What type of corporate video is right for you?

If you’re in the pre-production phase but are having a hard time narrowing down what type of corporate video is right for you, that’s where we come in! We want to partner with you to produce a great video, and give you an enjoyable experience start to finish.