Corporate Video Production
Your brand’s digital presence is foundational to your marketing strategy. At the center of your website, social media, press releases, and advertisements should be your most potent marketing asset: video.
What is corporate video production? It sure sounds dull! What if we call it brand commercials… sizzle reels… customer stories… or product launch campaigns? This is the content we mean when we say “corporate videos.”
Your corporate videos are entirely determined by your message, your audience, and your brand personality. They can be a few seconds or several minutes. Rule #1: The shorter the video, the bigger the potential audience. Rule #2: The right audience is always more valuable than a big audience.
What content strategy is best for your initiative… Interviews with your team or a well-scripted narration? Studio shots of your product or action scenes? Animated or live-action? That’s where we come in. We are video marketing experts with a knack for bringing messages to life in a video format that elevates your message and resonates with your audience.
Like most things in life, knowing where to start can be the greatest challenge. As a corporate video production company in Santa Cruz, our mission is to guide clients through every step of the process, from ideation and scripting all the way through post-production and delivery. If you’re interested in producing a video for your business, but you’re not sure where to start, shoot us a message and we can help kick off your video production.
Corporate Video Production Process
Before investing in corporate video production services, it’s helpful to know a little more about the process. Our corporate video production process can be divided into four distinct phases:
- Discovery – Discovery is where we ask lots of questions! This is the kickoff phase to meet with project stakeholders to understand the video goals, audience assessment, brand alignment, delivery platform, and a general concept approach (video style, length, & tone).
- Development – Development is the process of transforming ideas into something tangible. A budget guides our framework as we develop the script and storyboards so we can see the idea come to life on paper. This naturally leads to casting, location scouting, and tactical planning of the filming process with crew and equipment. Just like painting a house, the prep work determines the success of your corporate video production
- Production – Production is where the rubber meets the road. Filming possibilities are limitless with our expert team of directors backed by a massive investment in cinematic production technology. You will be in the middle of the action as we embark on an exciting filming journey with our calm, collected, and friendly spirited team.
- Post-production – Now that everything is captured, we enter the very time-consuming process of post-production. This consists of processing the digital 8K footage, editing storylines, sound design, motion graphics, color correction, and final deliverables for global distribution. Editing is a finely tuned craft that we never outsource. It’s too critical. We will be in touch every step of the way with online video revisions for your notes and feedback. Then your one-of-a-kind video will be ready to launch!
Does the video production process seem daunting? If so, don’t worry, we’re here to help. Give us a call at 831-824-9660 or send us a note on our contact page and we can help you through every step of the way.
What type of corporate video is right for you?
If you’re in the pre-production phase but having a hard time narrowing down what type of corporate video is right for you, that’s where we come in! As a corporate video company in Santa Cruz, our only goal is to help our partners produce a video far beyond what they envisioned.
From ads to explainer videos to recruitment communications and much more, there are endless possibilities to expand your video marketing arsenal. All of these videos can be produced within our video rental studio in Santa Cruz. In addition to the space and equipment, our experienced team is with you every step of the corporate video production process.
Ready to get the production process started? Contact us today!