Kickstarter Video Production
Crowdfunding platforms like Kickstarter and Indigogo are incredible ways for entrepreneurs, like you, to make their dream product come to life. You’ve spent hours developing, tweaking, and perfecting a product, and now it’s time to get the funding you need to bring it to your target market.
One of the downsides of crowdfunding with Kickstarter is that if you don’t get the financial pledges you need to meet your goal, you don’t receive any of the funding. With that in mind, it is important that you launch your Kickstarter campaign at the right time and with the right assets lined up. So how do you ensure that you get the pledges you need? A high quality, professionally produced Kickstarter video will not only set your product apart, but it will serve as a key tool to convince potential backers to invest within the time constraints.
If you think that filming the kickstarter video yourself on your iPhone is going to cut it, it often isn’t the case. Low quality video can take away from the credibility your product, and cause viewers to infer associations about the product itself. A high-quality video is going to leave an impactful first impression and establish trust in your company and your product.
Looking to get started on your Kickstarter video production or need help planning it out? Look no further – Impact Creative in Santa Cruz is the Kickstarter video production company for you. Our team has years of experience and will be able to create an exceptional Kickstarter video to help you meet your fundraising goals. Give us a shout at 831-824-9660, or send us a message to get started.
Kickstarter Video Production Do’s and Don’ts
As a premier Kickstarter video production company in Santa Cruz, serving San Francisco and the Bay Area, we’ve got the experience needed to create a product pitch video that will not only attract backers but will also comply with Kickstarter’s guidelines.
We focus on DOING the following:
- DO tell your story – Give backers a genuine idea of who your company is and how your product came about. What’s your story? Why did you create your product in the first place? Explain your purpose and overall vision so that backers can connect with you and your product.
- DO explain why you need funding – Once you’ve connected with backers by telling your story, be sure to explain why you need funding. What will you do with the money from Kickstarter? Why do you need the amount you’re requesting? What benefits/bonuses will they receive if that back you? Be as transparent as possible—backers respond well to companies that show they’ve got a clear plan for how to use the funding.
- DO show your product’s features – Video is a perfect way to explain your product and is more engaging than a written list of product features. Be sure to cover all of the aspects of your product, detailing what problems your product solves.
And we make sure to avoid:
- DON’T artificially enhance the product – One of Kickstarter’s biggest rules is that you can’t edit or manipulate imagery to enhance the product or show functionality that currently does not exist. Make sure to show your product as it currently is and ensure you are accurately representing the stage of development that the product is at.
- DON’T violate copyright laws – A big mistake that many companies make when they try to do their Kickstarter video production themselves is including music or logos that they don’t have the rights to use. We can help ensure that your video doesn’t violate any copyright laws.
Now that you know the do’s and don’ts we follow when creating a Kickstarter video, it’s time to get started on your very own video! Contact us today to get a quote and start your Kickstarter video production in Santa Cruz.
Affordable Kickstarter Video Production
We understand that as an entrepreneur who is just getting their product off the ground, you may be very cost-conscious. Indigogo and Kickstarter video production costs can vary greatly depending on the length of your video, if animation or motion graphics are needed, whether you need to hire actors or voice actors, etc. You can reach out for a specific quote based on your needs.
We at Impact Creative are ready to be that partner for you. We’re here to make your dream Kickstarter video a reality. Give us a shout today to get started!