Product Video Production

Trying to stand out from the competition and really showcase your product? Product videos are proven to help increase sales. One study from Wistia shows that users spend 2.6x longer on a page with video than on a page without. In general, the longer the user spends on your site, the more likely they are to make a purchase. More importantly, studies have shown that users are 64-85% more likely to make a purchase after watching a product video. Data like this makes developing product video assets is a top priority for marketing campaigns.

At Impact Creative, we have the studio, team, and experience to create videos of your product that not only showcase all its features, but also impress and attract potential customers. If you’re looking for a product video production service in Santa Cruz, give us a shout at 831-824-9660, or shoot us a message to get started today.

Best Practices for Product Video Production

Whether a product demo, Amazon specific, or another style of product video — we can help you determine the right type of video for your product. Regardless of the approach you decide on, there are a some best practices to keep in mind:

  • Features First – A 360 degree view of your product is a great start. But the video should primarily focus on the features of your product. How does it help solve a problem for your customers? What makes it different from competitors? Are there any features that need to be explained?
  • Details, Details, Details – Once you’ve given users an overview of all the amazing features your product has to offer, it’s time to touch on the product specifications. Make sure you cover relevant dimensions, like length, width, weight, etc. Essentially, cover any frequently asked questions that you get from your customers.
  • Customer Stories – Nothing sells your product quite like a happy customer. Featuring customer testimonials is a way to gain credibility. Users are more likely to trust peer reviews than just what the company has to say about their own product.
  • Encourage Action – A call to action is critical so the viewer knows what to do to get their hands on our product. For e-commerce, it could be making it simple to add the product to the customers’ cart. For lead gen businesses, where you don’t have a physical product, the user can fill out a form or pick up the phone. Whatever action you want the user to take, be sure it’s clear and easy to do.

If you’re looking for a Santa Cruz product video production company, with an in-house studio to film in, give us a call today and our team can help you create an exceptional video (or videos) for your product from start to finish.

The Product Video Production Process

The process for creating a product video can look different depending on the type of video you choose, but regardless of the direction you take, our team goes through four distinct phases to create your video. First up, is the discovery phase. This is where we ask a ton of questions to get to know your business, understand your products, customers, and learn what you’re looking for in a product video.

The next phase is the development phase. This is where all the planning, scheduling, and booking happens. We work with you to create a storyboard that details what the video will look like from beginning to end. This is an essential part of the process to ensure that your video production goes off without a hitch.

Speaking of production, that’s the next phase. This is where the filming takes place. Then lastly, comes post-production. This is a hefty part of the process that includes things like processing the 8K footage, creating any motion graphics if needed, sound mixing, color correction, and anything else needed to create your perfect product video. Whatever you’re looking for, our experienced team can create and execute your vision.

So are you ready to get started on your product video?  Our team wants to help you through every step of the product video production process. Give us a shout today to get started!