When starting the video production process there are a couple key things to keep in mind, one of the top ones being to plan ahead. The planning portion of the video production process is essential if you want to create a high quality video. Concepting your overall idea, creating a shot list, and determining your messaging are key components in the planning phase. However, people often overlook one key component – the importance of scriptwriting.
Planning what you want to say and writing out at least a rough script is a major part of the video production process. While you may end up adjusting the script during filming or even in post-production, it’s important to have your script as defined as possible. Read on to find out why scriptwriting is so important and how it can help you to create your best video.
Better Define Your Video Concept
As you begin the scriptwriting process, you will quickly find out if your concept is defined or not. If your video concept is still a little up in the air, then you may not be able to write a clear and concise script. Or it may be that writing your script is what helps you to better define your concept.
In some cases, you may have a vision of what your video will look like, but not what you want to say. In others, your script will define your video concept and the shot list will come later. Either way, by writing your script, or at least creating an outline, you will more clearly define how your video will come to life.
Utilize Production Time Effectively
As we mentioned above, planning ahead is the key to a successful video production. By doing your scriptwriting in advance, you will be able to spend less time filming. This will effectively save you both time and money, and ultimately result in a more thought-out final product.
Reach Your Target Audience
Reaching your target audience is about more than just the content of your video. Once you define your target audience, it’s important that you understand their tone and commonly used phrases. As you begin your scriptwriting process, be sure to speak in your target audience’s voice. That is one of the best ways to ensure that your video’s message resonates with your audience.
Refine Your Messaging
Through the scriptwriting phase, you will be able to fine tune your messaging and ensure you’re getting your point across exactly the way you intend to. By writing your message down, reciting it, and refining it, you will be able to determine if there are more effective ways to share your message that may resonate better with your audience.
Tell a Thoughtful Story
Storytelling is the key to a successful video. If you head into the production phase without a clear vision of your script, then it’s possible you’ll end up with a muddied or vague story. Or, even worse, you’ll tell a different story than you were intending to tell. By thoughtfully creating your script, you will be able to ensure that your story comes across clearly and effectively.
Higher Quality Finished Product
One of the key reasons that scriptwriting is a major part of the video production process is that it ultimately helps you to create a high quality video. This essential part of the planning process helps to ensure that your concept is well defined, you’re speaking to your target audience, and that you’re telling a compelling story.
If you are starting the scriptwriting process but are getting stuck, then we’re here to help! Our team of experts has tons of experience with helping to guide you through the scriptwriting phase so that you can ensure your message is coming across clearly and concisely. Shoot us a message or call at 831-824-9660 today to get started!