LaCie Rugged RAID

LaCie’s weather resistant “Rugged” hard drive targets video production professionals (like Impact Creative!) who film in the tough elements. Originally scripted as a mountain biking commercial, our concept shifted to backcountry skiing to take advantage of a snow storm that recently covered Lake Tahoe.


The limited budget only covered two professional backcountry skiers, so the rest of the cast consisted of Impact staff: Dave Sieburg, Philip Lima, and Dan Melton.

We snowshoed a total of six miles in deep powder while carrying all of our production gear for the various scenes.  Nobody on the Impact team had ever snowshoed prior.

The first half of the commercial was filmed on Jake’s Peak and the second half (beginning at :36) was on Steven’s Peak, not more than 100 yards from a vista parking lot!

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