How to Get the Most Out of Your Business’s Video Content Investment

In today’s digital world, video can be an incredible tool to highlight your brand, explain your product, and attract new customers. There are so many platforms where you can utilize video, and each platform has its own unique requirements that make certain videos successful. So does that mean that you need to film different videos for each platform?

Absolutely not! Don’t waste your time and budget ideating, filming, and editing different videos for each platform. Instead, you can film once and utilize that same film to create a variety of different videos you can then use across social media platforms, your website, your email marketing, and more! Read on to find out how you can make the most out of your video production investment.

Plan Ahead

Firstly, you’ll need to create a comprehensive plan of all the potential videos you may want to create using the film you shoot. This will help you to put together a shot list so that you can be sure you have all the film you need once you enter the post-production phase. 

In addition to creating the shot list, you’ll also want to prioritize these shots. There may come a time where you don’t have the time or resources to continue shooting, so you should know which are the most important/useful shots that you’ll want to prioritize.

Short Form Videos

The most likely way that you’ll utilize your film is to create a variety of short-form videos. These videos can be used as ads on social media. They can be utilized on product pages on your website or within blog posts. You can also add them into marketing emails. Really, the possibilities are endless!

Utilize Stills

Beyond short-form videos, another way that you can get the most out of your video content investment is by using still shots from the footage. Depending on the type of video you’re shooting, you may end up with a ton of still photos that can be used across your marketing efforts. If you are using stills, just be sure they’re high enough quality to still look clear and crisp.


GIFs have rapidly grown in popularity over the past few years. In short, GIFs are essentially animated images. So while they don’t show as much as a longer-form video does, you can still use GIFs to showcase your product in just a few seconds. Be thoughtful about where you use a GIF though. It’s likely to be more successful on Instagram or Facebook than it would be on LinkedIn, for example.

Record Multiple Voice Overs

If you are able to use the same footage but want to change the messaging, record multiple voiceovers. That way, you can utilize the same video but get a different reaction from users based on what you convey either in the voiceover or in the words on the screen. This is a super simple way to get a lot of content out of the same film.

Create Teasers

If you’re creating long-form content, you may want to promote this content on your social media, website, or in email. The best way to do this is to create teasers of the long-form video. This is a way of utilizing bits and pieces of the footage to intrigue the user without giving too much away. You want to entice them to go view the long-form video from start to finish.

Edit into Different Sizes

Another very important thing to consider when creating video content is to film in a ratio that will be adaptable for a variety of platform sizes. For example, the size of the video that you share on Youtube is going to differ from the size of the video you post to Instagram. So, be sure that you’re editing the video to the correct aspect ratio for that platform.


Now that you know the tricks of the trade, you can feel more confident in your investment in video content. You can get more out of the footage which effectively increases your return on investment. If you’re ready to invest in high-quality video production, we’re here to help! Give us a call at 831-824-9660 today!

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